The Emergence of Anti-aging Hair Care

Posted on July 22, 2013


anti-aging-hair-care-productsAnti-aging skincare has exploded into the market over the past decade. Now is the time for anti-aging Hair Care. Focusing on an ingredient-based approach typically seen in skincare, anti-aging shampoos and conditioners have become the latest explosive trend emerging in North America and Europe.

Well what exactly is anti-aging hair care? These products tend to hair issues like thinning, coloring, breakage, and drying with major focus on ingredients that help build stronger hair. For example, luxury haircare powerhouse Aveda incorporates in their Invati line naturally derived ingredients blended from Indian healing traditions and complex Chinese herbs that help energize and rehabilitate the scalp around the follicles when massaged in.

So does it seem like ordinary shampoos and conditioners have just been rebranded as “anti-aging”? Because it does just sound like what the regular stuff is supposed to do…cleanse and build stronger healthier hair. As like the skincare industry, slap on the word “anti-aging” and haircare manufacturers can now command a price premium for their products. We’ll see how long this trend lasts.

Posted in: anti-aging, hair care